• Mobile

APAC Marketers Must Make Mobile Content a Priority

Brands need to bring their focus back to the basics in 2017 and invest more effort in creating mobile ads…

• Display

Now & Next: Ad Fraud

Global programmatic ad spend is predicted to reach USD$37bn (£30bn) by 2019, up from USD$14.2bn (£11.5bn) in 2015. However, as…

• APAC

Indonesia & India to Drive APAC Ad Spend; Smaato Eye China Growth from Spearhead Acquisition

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

• Ad Fraud

Mobile Ad Fraud Exists Where Advertisers Least Expect It

Despite growing investment in programmatic and mobile advertising, anxiety still looms – 60% of agency professionals said inventory quality is…

• China

China Must Work on Trust & Transparency in 2017

For China's ad tech industry, the pressing new year resolution for 2017 appears to be building trust and transparency in…

• Programmatic

Indian Marketers Not Investing Enough to Make Programmatic Work

Advertisers in India are unwilling to try new tools and set aside sufficient budget in programmatic, which may prevent them…

• Display

What’s the Future of Mobile in 2017? Experts Predict

2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but…

• Programmatic

Spotify APAC Tune Up Programmatic Campaigns; Dentsu Buy Indian Design Studio

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

• Data

APAC Marketers Still Reluctant to Spend Effort on Data

Data may be touted as the new oil, but marketers in Asia-Pacific have yet to even take the first step…

It Would Be Too Easy to Pin TV Viewership Decline Solely on Mobile: Q&A with Ryan Griffin, AdColony

Following the recent news that Opera Mediaworks would be rebranding as AdColony, ExchangeWire caught up with Ryan Griffin, SVP, Strategy,…