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Mobile Archives - Page 59 of 131 - ExchangeWire.com

Mobile

Advertising Models Must Evolve to Better Support APAC Marketers

The advertising world today is still running on old models that need to evolve with technological advancements, so marketers finally…

9 years ago

Most Marketers Want to Alter Attribution Model; Japan Ad Spend Hit £44.88bn

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Snap Inc Popped on Their First Day, But the Crackle Needs to Come from Monetisation

Snap Inc (NYSE:SNAP) opened on the New York Stock Exchange at USD$24 (£16.42) yesterday (2 March); 41% above the USD$17…

9 years ago

Mobile App Use on the Decline in Europe; Mobile Data Shows More App Installs, Less Loyalty

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

9 years ago

Mobile Video Ad Demand Expected to Grow in SEA; Amobee Buy Marketing Tech Platform

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Breaking Down India’s Mobile Ad Campaign Density

How competitive are India's app categories for advertisers and how does the country's smartphone adoption impact the mobile ad landscape?…

9 years ago

Mobile on Track to Be #1 Video Screen in UK; Troubles with CRM

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

9 years ago

The App Sticking Point: Ensuring Success Beyond the Install

Imagine you’re playing your favorite game, and you receive a gift card for reaching a certain score. Now imagine this…

9 years ago

APAC Marketers Still Struggling with Disjointed Customer Touchpoints; Australia See Early Dip in Agency Bookings

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Video Marketing Poised for APAC Growth, But Marketers Need to Help Fight Fraud

In this industry byliner, SelectMedia's CEO and founder, Sagi Gordon, discusses the growth of video marketing in Asia-Pacific and urges…

9 years ago