Location data is everywhere, and being able to harness that data is one of the best ways to target customers.…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
Consumers in Asia are more willing to spend time researching products to find the right brand that works for them,…
Geolocation data continues to become more accurate and reliable, giving advertisers the best opportunity to reach audiences in real time…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
It may seem paradoxical, but data alone is not sufficient for Asia-Pacific marketers to ensure their data-driven campaigns will be…
The Advertising Association/WARC Expenditure Report released this week (25 April, 2017) highlights the steady growth of advertising spend in the…
A flurry of recent reports show significant growth in mobile advertising spend. Despite this, marketing investment in mobile is still some…
Return on ad spend is always a top priority for any advertiser; and, as in-mobile advertising grows, performance metrics for…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…