In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
It's no secret that mobile is where the audience is. But what options are there to monetise that audience. Writing…
With the digital landscape in China developing at lightning speed, many overseas advertisers have concerns about brand safety, fraudulent traffic,…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
It may not exist yet, but 5G is already tipped to be the biggest technological evolution since the advent of…
With Facebook and Google practically pinning their futures on it, marketers really can’t afford to ignore mobile advertising. In this…
RTB is an excellent way to test formats because it allows you to evaluate, iterate, and optimise without a large…
Today (17 May), PubMatic have released their latest Quarterly Mobile Index (QMI) report, providing insight into the mobile advertising industry…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
How is mobile affected by ad fraud? ExchangeWire spoke with Gavin Stirrat, managing director, Voluum, and Jalal Nasir, CEO, Pixalate…