These are good times for Google and Facebook. Combined, these two giants capture 57% of the total digital advertising spend…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Marketers in India struggling to produce content that appeals to consumers should look at data analytics and machine learning for…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
The recent update to Google’s Play Store algorithm, and new app marketing offerings and partnerships that Google announced at their…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Viewing advertisements across can be a disorganised experience. Publishers are trying to grow their revenue by selling space, no matter where…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
An intense price war has been waging between performance ad networks in China; but competing based on price is unsustainable…
Mobile browsing and online spending through smartphones and tablets has grown considerably in the past four years. Last year in…