ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Speaking to ExchangeWire, Dora Lakatos (pictured below), SVP global growth, Glispa, discusses current trends in mobile ad tech, operating a…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
As consumers visit different shops and compare offers across various platforms before making their purchase decisions, marketers will need to…
Given the criticism that has been leveled at the mobile marketing industry for its lack of creativity over the years,…
It has been more than just a few years since the seismic shift in users’ browsing preferences from desktop to…
Watching TV with a mobile in your hand is what marketers have commonly referred to as 'second screening'. We like…
Amid increasing calls for transparency and changes in business models, there remains stoic confidence that media agencies still have a…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…