With the death of cookie-based marketing on the horizon, personalised marketing (or identity-based marketing) is on the rise with the…
We have found ourselves at a point in time when people are so incredibly distracted that it becomes infinitely harder…
When you think of bold creative executions, digital doesn't tend to spring to mind and an even less obvious connection…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Publishers in Asia-Pacific still are putting multiple codes from different SSPs, which drags down page loads and worsens ad latency.…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
It’s an understatement to say that smartphone use is growing at an exponential rate, which is making the convergence between…
In a period of economic uncertainty, the outlook for ad spend in the UK has been unfavourable of late; yet…
Speaking to ExchangeWire, Josh Speyer (pictured below), CEO, AerServ, discusses the changes mobile publishers can focus on to make it…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…