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Mobile Archives - Page 51 of 131 - ExchangeWire.com

Mobile

AU Online Ads Hit £4.64bn; Klareco to Shed Bell Pottinger Asia in Rebrand

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

Connected TV Tunes Up AU Video Inventory; China Social Ad Potential Largely Untapped

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

APAC Marketers Turn to In-App Ads, But Should Avoid Common Pitfalls

App publishers in Asia-Pacific increasingly are tapping in-app ads as a monetisation model over in-app purchases and freemium, but there…

8 years ago

What Are You Forgetting When Developing Your Mobile Advertising Strategy?

We have found ourselves at a point in time when people are so incredibly distracted that it becomes infinitely harder…

8 years ago

Mobile Web Header Bidding Impressions Grew 285% YOY

Yesterday (15 August), PubMatic released its second Quarterly Mobile Index (QMI) report of 2017, providing insight into the mobile advertising…

8 years ago

TV Ads Have Diminishing Influence in AU; China Video Ads Climb to £966m in 1Q2017

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

APAC Publishers Slow to Turn Up Video Content

Advertisers and agencies want more video content, but few publishers in Asia-Pacific are scaling up to meet the increased demand…

8 years ago

Snap’s Q2 Earnings Report Fails to Meet Expectations

Snap (NYSE: SNAP) had a disappointing start on Wall Street, and yesterday (10 August) Snap Inc. Q2 2017 results missed analysts'…

9 years ago

Online Campaigns Struggle to Target Women; Brands Lead Creators on YouTube

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

9 years ago