While mobile web advertising has been around for a while, there are various challenges for advertisers that are now starting…
This year the iPhone turns 10 years old, and what a decade it has been. From how consumers use their…
Mobile marketing can be a confusing space, as the term encompasses so many types of advertising. One area that perplexes…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Marketers keen to target travellers in Asia-Pacific need to ensure their data is recent and appropriate, or end up completely…
As the world becomes increasingly mobile-oriented, ensuring mobile publishers are capturing maximum yield is of great importance, and something mobile…
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Betrugsmasche Device-ID-Fraud; Adjust holt…
Mobile advertising consumption has been growing exponentially every year. For advertisers to properly engage consumers by using the latest capabilities…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
To mitigate the risk of ad fraud and bots, marketers in Asia-Pacific should not be too dependent on programmatic open…