Ranked the world's third-largest non-game app developer, Cheetah Mobile faces significant challenges in meeting the different needs of a diverse…
UK marketing budgets are paralysed by wider economic uncertainty, reveals the Q3 2017 IPA Bellwether report, released Wednesday, 18th October.…
Localisation and working alongside walled gardens may be key to survival in China's tough ad-tech landscape. Although, this does not…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
While they may not always capture user attention completely, mobile and in-app ads still offer better audience engagement and targeting.…
We are living in the era of connected entertainment. Media companies have been quick to pounce on the second-screen phenomenon,…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams,…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Programmatic video…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…