Marketers have been so focused on optimising customer experience across digital channels that they have neglected the need to be…
UK advertising expenditure grew 3.7% year-on-year in the first half of 2017 to £10.8bn, the highest total for the first…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Following its Tokyo launch early this year, Remerge is now looking to expand further into Asia with promises to offer…
The mobile device has become an essential part of everyday life. From checking the latest news, communicating with friends and…
The German programmatic market is in transition. While marketers are preferring the transparency offered by handling programmatic in-house, mobile attribution…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams,…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Think you might be obsessed with gaming on your mobile? You’re not alone. - In 2016, 53% of South Korean…
Mobile now accounts for 43% of digital advertising, finds results from the IAB’s latest Digital Adspend report. Mobile’s year-on-year growth…