In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
It's official. The world is mobile. So, are we getting to a stage where mobile isn't classed as a separate…
As smartphones have become extensions of our hands for up-to-date content at all times, there is an opportunity for carriers…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams,…
All parties with a stake in the Asia-Pacific ad tech industry are responsible for ensuring programmatic delivers the value it…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Different mobile formats drive different engagement rates, depending on whether the ad is a swipe or video ad, for example.…
Facebook’s revenue has surged to USD$10.3bn (£7.8bn), on the back of 47% growth year-on-year. However, its shares fell, as it…
Following Inneractive's recent launch of VAMP (Video Advertising Monetisation Platform), a tool to help mobile publishers compete with Google and…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams,…