With customers increasingly moving away from brick-and-mortar stores for their shopping, finding new ways to personalise the customer experience has…
Personalisation is the buzzword on everybody’s lips in retail at the moment. The question has now moved from whether or…
ExchangeWire talks to Maggie Mesa (pictured below), VP mobile business development, OpenX about the different strategies for desktop and in-app…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams,…
From security, to compliance, to intelligence, data appears to be the main focus for Asia's ad tech community in the…
Born out of the merger between AOL and Yahoo, Oath is now looking to reach two billion users by 2020…
The dust has settled on one of busiest shopping weekends of the year and retailers are now heads-down in activating…
It's been the "year of mobile" for years, but there has been major strides to making it a reality in…
The holiday season is a critical time of year for a vast swath of the American economy (the National Retailers…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams,…