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Mobile Archives - Page 42 of 131 - ExchangeWire.com

Mobile

2017 Marked by an Unmistakable Shift Towards Quality

Today (20 February), PubMatic released its fourth Quarterly Mobile Index (QMI) report of 2017, providing insight into the mobile advertising…

7 years ago

The Boom Times Are Still Rolling for Digital Advertising: Q&A with Ally Stuart, MD EMEA, Sharethrough

Is programmatic going from strength to strength? In this Q&A with ExchangeWire, Ally Stuart (pictured below), managing director EMEA, Sharethrough, explains…

7 years ago

Enhancing Your Shopper Experience with Data

Whether your retail business is marketing online or from a physical location, your bottom line relies on one thing: shoppers.…

7 years ago

£4.5m for PowerLinks; Weve Launches Location Verification Service

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: PowerLinks Receives…

7 years ago

Unified Commerce Solutions Booming; A Third of Smartphone Users Will Pay via Mobile in 2018

RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Unified Commerce Solutions Booming;…

7 years ago

Proving Brand Value: Why Advertisers Need to Rethink the Metrics They Are Using

With overall digital ad spend reaching £10.89bn by the end of 2017, up 11% from 2016, according to eMarketer, the…

7 years ago

How to Make Friends & Influence People

Building strong relationships is always beneficial, and what better day to celebrate than the Random Acts of Kindness Day on…

7 years ago

SEA Clocks 250% Climb in Mobile Video Ads; AU Newspaper Readership Grows Cross-Platform

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago

Weekly Focus: Alibaba Moves into Home Improvement with £625.91m

Alibaba Group is back in the spotlight this week with its move into another retail sector in China – this…

7 years ago

‘APAC Telcos Sitting on Valuable Audience Data’ Q&A with Soumita Roy Choudhury, Asia-Pacific Head, Mobilewalla

Telcos hold a wealth of high-quality data that can not only help mobile marketers better understand their audience, but also…

7 years ago