Weekly Focus: Shopee Aims to Ease Cross-Border Barriers with China Marketplace

This week, we turn the spotlight on Singapore-based retail platform Shopee, which is looking to ease cross-border pain-points with its…

• ATS

Reliance on Mobile, Adoption of DMPs & First-Party Data Challenges: The LATAM Programmatic Market

The LATAM digital advertising market is booming. Though not yet on the same scale as the likes of Europe and…

• EMEA

Rapid Growth for Connected TV Advertising in Europe; BVDW Criticises CfBA

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Connected TV…

• Mobile

Mobile Viewability Matters: Peering into the World of In-App Measurement

According to eMarketer, adults in the UK will spend 2 hours and 7 minutes on their smartphone in 2018 –…

Shopping Apps Help Mobile Account for Half of European Online Sales; Nearly Half of UK Shoppers Put Off by Irrelevant Offers

RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Shopping Apps Help Mobile…

• Ad Tech

APAC Marketers More Likely to Adopt New Tech; China App Users Hardest to Keep

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

• Advertiser

Fyber Partners with Tapjoy & AdColony; Digital’s Share in OOH Rising

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Fyber Partners with…

• M-Commerce
• Mobile
• Omnichannel
• Personalisation
• UK

Loyalty Schemes Losing Appeal With Customers; UK Shoppers Demand More Integrated Omnichannel Experience

RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Loyalty schemes losing appeal…

• Media Spend

India Ad Spend to Climb 13%; GroupM Buys India Digital Creative Agency

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

• Data

Eyeota Taps Machine Learning & AI to Understand APAC Audience Behaviour

Having recently secured USD$12.5m (£9.02m) in Series B funding, Eyeota will be looking to develop data sources around specific verticals…