In this piece, Elle Chen, head of strategic partnerships, Simplaex, tells TheGamingEconomy that for gaming app developers, the ultimate goal…
Mobile continues to drive programmatic growth, reaching record highs in 2017 – and promising outlooks for the future. That makes it…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad Blocking…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Arguably, one of the most crucial aspects of performance advertising for in-app gaming is creative. From leveraging the correct ad…
For many gaming developers, there is a fear of advertising; and one of the major reasons for this is the…
Amazon has done it again — according to its latest earnings report, fourth quarter revenues exceeded estimates at USD$60.5bn (£45.5bn)…
RetailTechNews’ weekly Amazon watch brings you some of the company’s biggest moves from the past seven days, analysing how the…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google Introduces…
With a surge in popularity of multiplayer games, it comes in tandem with a number of challenges, not least of…