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Mobile Archives - Page 28 of 131 - ExchangeWire.com

Mobile

Broadsign and Adform Streamline Global Programmatic Omnichannel Media Buys

Broadsign, a leading digital out-of-home (DOOH) marketing platform, and the integrated advertising technology company Adform have joined forces to integrate…

6 years ago

PubNative Acquires Mobile Advertising Technology and Development Team from TVSMILES

Media and Games Invest plc (formerly Blockescence plc) announced today that its subsidiary PubNative GmbH has acquired the development department…

6 years ago

Agencies Join JICWEBS Blockchain Pilot; PubMatic Releases Q3 2019 QMI Report

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…

6 years ago

Impact Expands its Mobile Partnership Capabilities to Drive High-Value User Acquisition

Impact, a global leader in Partnership Automation, today (14th November 2019) announced an expansion of Impact’s Partnership Cloud, to help…

6 years ago

Why All Brands Should Consider Mobile Advertising Within Esports

In this exclusive article for ExchangeWire and TheGamingEconomy, James Anderson (pictured below), business director at Publicis Sport and Entertainment, discusses…

6 years ago

Messaging Apps: The New Browser

Following the discussion at ATS London 2019 on why brand marketers need to invest in mobile, ExchangeWire speaks to Cristina…

6 years ago

Taboola and Outbrain Merge; Ad Alliance Partners with 1plusX

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…

6 years ago

Embracing In-App Advertising: Q&A with Matt Barash, AdColony

In the final part of this exclusive two-part series with AdColony, ExchangeWire speaks to Matt Barash (pictured below), head of…

6 years ago

Up to 65% of Location Targeting Ad Spend is Wasted; The Ozone Project Selects Improve Digital as First European Ad Tech Partner

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…

6 years ago

MGID launches Smart Widget for Accelerated Mobile Pages

MGID, a global pioneer in native advertising, has announced that its Smart Widget technology is now available to integrate into…

6 years ago