The role of online retail is ever changing and facing constant disruption by the socially connected web. Despite this, ecommerce…
Adfonic released last week their Q2 Global AdMetrics report, the second in a quarterly series, announcing, among other things, Android…
We’ve all heard the pitch. Mobile is going gangbusters. Smartphones and tablets are creating a paradigm shift in the way…
ExchangeWire caught up with Charles Gros and Yohann Dupasquier, co-founders & owners of Tradelab, to explain the current data-driven ad…
Turn Cloud Marketing Platform Expands Mobile Advertising Features Turn expanded last week the cross-channel capabilities of its Cloud Marketing Platform…
ExchangeWire Joins Maxifier for Ad Technology Event in Japan Following the launch of its Japan office in May, Maxifier, a…
We recently announced the date for this year’s ATS London. If the event last year was big, this year promises…
Adap.tv Announces Campaign Optimizer For Video Adap.tv announced last week its Campaign Optimizer for video, a technology that provides buyers…
Natasha Rawlings is Co-Founder at StreetHawk, a mobile shopping platform that matches intent and in-market buyers. Here she discusses the…
PubMatic collaborates with comScore to offer valuable “Viewability” metrics to premium publishers PubMatic, a digital media platform for publishers, announced…