ExchangeWire columnist Gareth Davies, AdBrain, CEO and co-founder, explains: 'WTF are statistical IDs, and why should I care?' In an…
Mobile operator Telefonica is poised to inject fresh competition into the mobile ad tech sector with the imminent launch of…
The rapid adoption of mobile devices - both smartphones and tablet devices - offers advertisers the potential to help escort…
Native ad exchanges are a nascent sector in programmatic, with mobile specialists providing the next phase of growth in the…
Digital advertising has embedded itself firmly on the agenda at this year’s Mobile World Congress, with brands including BMW Mini,…
This year the opening day of Mobile World Congress has seen a series of announcements indicating that programmatic advertising is…
With Facebook’s purchase of mobile messaging service WhatsApp for a colossal $19bn announced this week, it’s clear that mobile is…
With the recent news of Yahoo UK MD James Wildman’s departure followed just ten days later with the news of…
Takako Elliot, Mindshare's client director; and Malcolm Murdoch, Mindshare, director of digital data and performance, discuss big data, its potential,…
The race to woo further lucrative brand advertising budgets to programmatic channels continues to heat up, with Google striking a…