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  • Industry Thought Leaders Share Predictions for 2016

    News

    The online advertising industry evolves at a rapid pace, driven by changes in consumer behaviour and advancements in technology. ExchangeWire spoke to several senior marketing professionals from leading ad tech companies about their expectations for 2016, we’ve summarised their prediction [...]

  • APAC Search Ad Spend Up 13%; India & China Fastest Growing Ad Markets

    News

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC search ad spend up 13%; India and China fastest growing ad markets; Facebook launches immersive mobile [...]

  • AU Online Ad Spend Climbs 33%; Kantar Inks Thai TV Ratings Deal

    News

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU online ad spend climbs 33%; Kantar inks Thai TV ratings deal; Dentsu acquires Philippine media agency; [...]

  • Now & Next: Private Marketplaces

    News

    Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology. This feature [...]

  • Display advertising driving digital ad spend; Programmatic vital to future of digital

    News

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: Digital advertising grew 9.7% in Europe in H1; 93% working [...]

  • More Work Needed Before AU Can Trade on Viewable Impressions

    News

    The move towards viewability is strongly supported in Australia, but more work still needs to be done before the market can trade on viewable impressions. Interactive Advertising Bureau (IAB) Australia CEO Alice Manners explains that technological challenges, such as varying ad [...]

  • iClick & Tencent Sign Native Ad Deal; Singapore's IAB & MMA Get New Executive Teams

    News

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: iClick & Tencent sign native ad deal; Singapore's IAB & MMA get new executive teams; Adyoulike goes [...]

  • Fragmentation & Opaque Pricing Top Challenges for APAC This Year

    News

    A look back at the year reveals key challenges for the Asia-Pacific ad tech industry in the form of media fragmentation and a lack of transparency in the buying process. A significant increase in websites over the past decade has [...]

  • APAC Marketers Moving From Display Ads to Content; ANZ Sees Programmatic Ad Growth in All Formats

    News

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC marketers moving from display ads to content; ANZ sees programmatic ad growth in all formats; DataXu [...]

  • Asia Brands Must Ready Programmatic Journey

    News

    Still lagging in their adoption of programmatic, brands in Asia-Pacific continue to face myriad challenges cutting through the technology maze and getting internal support for the automated buying platform. Careful planning and some patience, though, may be all marketers need [...]


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