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Media Spend Archives - Page 53 of 58 - ExchangeWire.com

Media Spend

ExchangeWire European Weekly Round-Up

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1. Publicis/Omnicom Merger Receives Green Light…

12 years ago

‘Tech Providers Have Never Faced Greater Pressure To Demonstrate Value On A Media Plan’

GroupM’s purchase of Germany-based Plista for a reputed €30m indicates an increased appetite for data-driven solutions among the industry’s big…

12 years ago

The Things That Should Happen In Ad Tech In 2014… But Probably Won't

The title of this post is clearly a cop out, as it is intended to hedge my chances of complete…

12 years ago

Insiders tip the German programmmatic market to double in 2014

AppNexus’ deal with UIM (United Internet Media) will see the pair build a private marketplace letting advertisers bid on inventory…

12 years ago

Chango's Martyn Bentley explains how Twitter is going programmatic

Martyn Bentley, sales director at programmatic advertising platform, Chango, talks about the opportunities open to brands through Twitter’s new ‘tailored…

12 years ago

Leading Early-Stage Ad Tech Investor, Project-A, Discusses its Incubator Offering & Investment Strategy

You could argue that European VCs and early-stage investors are clueless about ad tech - and tech in general. You…

13 years ago

APAC Round-Up: MediaMath Enters Australian Market; Rise of Weibo in APAC Region; Effective Measure Moves Into Emerging Asia

MediaMath Makes In-Roads Down Under MediaMath, a leading DSP, announced last week that it has expanded into Australia via a…

14 years ago

SpotXchange’s Vicki Lyon Gives Her Overview On Last Week’s ATS Sydney Event

Vicki Lyon is Managing Director SpotXchange Asia-Pacific. Here she gives her synopsis on the recent ATS Sydney event. The inaugural…

14 years ago