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Media Spend Archives - Page 5 of 58 - ExchangeWire.com

Media Spend

ATS SG 2018 Talks up Role of Data in Customer Engagement & Transparency

The need for data – specifically, quality data – remains a key theme amongst Asian marketers and the region's ad-tech…

7 years ago

APAC Biggest Contributor of Ad-Spend Growth; AU Consumers ‘Creeped Out’ by Personalised Content

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago

Almost Half of ANZ Marketers See Traditional Paid Ads as Overrated; China to See Biggest Ad Spend Boost from World Cup

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago

Recruitment Site Taps Traditional Ads to Better Connect with APAC Jobseekers

Digital may be the rage, but job search engine Indeed still depends heavily on traditional platforms to build awareness and…

7 years ago

Mobile & Video Fuel AU Ad Spend; Sports PMP Opens Up in SEA Markets

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago

Court Rules in Favour of Adblock Plus; WFA Calls Brands to Change to People-First Approach

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblock Plus…

7 years ago

Print Ads on Decline in APAC; Retail to Drive HK Digital Ad Spend

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago

Indonesia & Philippines Amongst Top 10 New Ad Spend Contributors; Singapore Advertiser Group Offers Programmatic Guide

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago

What Programmatic In-Housing Means for the Future of the Service Layer: Q&A with Adform

In the build up to ATS Paris, ExchangeWire speaks to Julien Gardes, vice president southern Europe, Adform, to get his…

7 years ago

Vietnam May Turn to Mobile Ad Blockers As Awareness Climbs; Online Drives Car Ads in China

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago
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