Publicis Groupe has crowned its 2014 shopping spree with the announcement of its $3.7bn offer for digital advertising specialist Sapient,…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space, and in this week’s edition: Facebook's…
AppNexus will take to the stage at next month's ATS Paris to discuss issues around transparency, here Geir Magnusson, CTO,…
Facebook spoke about the importance of ad tech in its recent earnings call with Sheryl Sandberg, Facebook, COO, telling investors…
Publicis Groupe is continuing its transition to become a digital-first, cross screen outfit with the purchase of mobile-focused data management…
The French programmatic advertising sector is in buoyant health, spurred by a growing awareness of how data-led strategies can improve…
Careless retargeting executed by ad tech firms more interested in swelling their bottom lines, as opposed to performing a consumer…
The ad tech sector is arguably the hottest part of the marketing industry right now with the word 'programmatic' on…
Jalal Nasir, Pixalate, CEO, and online fraud expert, shines a light on the latest loopholes exploited by nefarious elements of the digital economy, including…
With cross-channel campaigns now considered the holy grail among advertisers, Itay Gadot, DMG, VP of sales and marketing, discusses whether Facebook’s…