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Media Spend Archives - Page 3 of 58 - ExchangeWire.com

Media Spend

Group Black Launches with USD$75m Backing; Amazon Demanding Warrants from Partners

In today's daily news digest from ExchangeWire: Group Black launches with USD$75m (£54m) backing; Amazon demanding warrants from partners; and…

4 years ago

Redefining ‘Working Media’ Will Change the Supply Path Narrative From ‘Trust’ to ‘Understanding’

In a year that has truly emphasised the value of a budget, finding media that is worth spending on has…

5 years ago

It’s Time to Turn Reaction into Action: Industry Figures Respond to IPA Bellwether Q2

Over halfway through one of the strangest and most volatile years in recent history, and there are still plenty of…

5 years ago

ExchangeWire Connect: Enabling New Business in the Lockdown Era

Never waste a crisis to affect meaningful change, they say. It’s easier said than done when an entire industry is…

5 years ago

Ebiquity Post 2019 Financial Results; McDonald’s Moves China Media Planning to Publicis

In today's ExchangeWire digest: Ebiquity announces its initial financial results for 2019; McDonald's moves its Mainland China media planning to…

5 years ago

Opportunities are Present Despite Ad Spend Fall: Industry Figures Respond to AA/WARC

Last week saw the publication of key advertising performance report, the Advertising Association/WARC (AA/WARC) Expenditure Report. ExchangeWire speaks to figures…

5 years ago

WPP Wins Unilever’s China Account; Prime Media Group Revenue Falls

In today's ExchangeWire news digest: WPP is awarded management of Unilever's mainland China account; Australia's Prime Media Group reports a…

5 years ago

AA/WARC Forecasts Fall in UK Ad Spend 2020; WPP Sees Q1 Revenues Decline

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition:…

5 years ago

IPA Bellwether Report Q4 2019: Return to Marketing Budget Growth

The IPA Bellwether Q4 2019 Report, released today 15th January 2020, has revealed a 4% overall increase in marketing budgets,…

6 years ago

Placements.io Expands Into EMEA to Serve Growing Local Client Base

Placements.io, a leader in revenue and billing management for media companies, today announced that the company is expanding into EMEA,…

6 years ago