In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the Asia-Pacific region – and…
Earlier this month (4 November ), Marin Software released findings1 that revealed a significant digital spending gap among UK businesses.…
Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sizmek adds…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Simon Harris (pictured below) is a programmatic director at iProspect; here, he writes exclusively for ExchangeWire about the ways in…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Springer’s anti-ad…
The emergence of metrics for mobile ad campaigns provides a much-needed boost for advertisers in the region, especially since more…
Every company that operates in the programmatic advertising sector is facing big challenges. Reacting to market forces and staying relevant…
In our latest piece from the IAB’s Display Trading Council, Berit Block, marketing director for Europe at DataXu, sheds light…