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Media Spend Archives - Page 24 of 58 - ExchangeWire.com

Media Spend

Programmatic Ads Drive Greater ROI; Ideal Video Ad Length is 15 Seconds

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

Asean Marketers Want More Help in Digital; SEA Moving Towards Video Ads

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago

Global Consolidation Shaking Up AU & APAC Ad Tech

To emerge from the shadow of their US counterpart, ad tech players in Australia, and Asia-Pacific, need to come together…

10 years ago

The SMB Digital Challenge: Scaled Activity Without Scaled Budgets

In the UK, SMBs make up 99.3% of all business, yet account for only 18% of total marketing spend. One…

10 years ago

Now & Next: Programmatic Out-of-Home

Now & Next is a feature written by the ExchangeWire Research team. Every three weeks, we review the latest research,…

10 years ago

Native Advertising to Grow 156% until 2020; Customer Data Will Drive Sales in Future

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

China App Developers Need Local Strategy to Acquire Global Audience

Driven by the need to acquire users, but challenged by China's tough market, Chinese app developers are increasingly looking to…

10 years ago