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Media Spend Archives - Page 2 of 58 - ExchangeWire.com

Media Spend

<strong>IAB Research Reveals More than 90% of Advertisers are Partnering with Retailers to Reach Consumers</strong>

IAB Europe, the leading European-level industry association for the digital and marketing ecosystem has today (December 13th, 2022) announced the…

2 years ago

<strong>IAS Reveal In-View Ads Tripled the Return on Ad Spend Compared to Not-In-View-Placements</strong>

Integral Ad Science, a global leader in digital media quality, published a case study conducted in partnership with Catalina, a…

2 years ago

CTV Ad Tech Company LightBox TV Raises £1M in Latest Seed Funding Round

LightBox TV, the ad tech company that’s solving fragmentation within the CTV sector, has today (November 22nd, 2022) announced it…

2 years ago

Crimtan: How to Ensure Effective Marketing Spend During the Cost-of-Living Crisis

The current cost-of-living crisis is one that is being felt globally, with 85% of UK consumers believing that brands should…

2 years ago

Epom DSP Team Solves 160+ Tasks in Search of the Ultimate UX

Epom, a leading ad tech company, has tackled an unprecedented 160 tasks to deliver the best-in-class user experience to their…

3 years ago

IPA Bellwether Q2 2022: caution in uncertain times

On Thursday 21 July, the Q2 2022 IPA Bellwether report was released, and the findings are a reflection of an…

3 years ago

It’s Time for Marketers to Embrace Digital Dexterity

In this exclusive byline, Matt White, vice president at Quantcast EMEA, explains why marketers should diversify their media mix and…

3 years ago

Advertisers Aware Of Video Gaming as a Media Channel – But Unsure How to Unlock it

Admix, the leading In-Play advertising platform that bridges the gap between gaming content and brands, today (13 October) release the…

4 years ago

Post-Pandemic Pitching: Q&A with Ryan Kangisser, MediaSense

Following "significant" investment from private equity firm Apiary Capital LLP in August, ExchangeWire speaks to Ryan Kangisser, managing partner, strategy,…

4 years ago

Building Houses in the Sand: Developing Digital Media Strategies in an Era of Change

In this article written exclusively for ExchangeWire, William Hughes, Digital Media Account Director at HOME and The Wires Global 2021…

4 years ago