Programmatic direct will revolutionise the way inventory is bought and improve campaign delivery; but marketers will need to figure out…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$122m price tag…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Header bidding has been touted in Australia as a way to increase inventory yield and establish better transactions, but is…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
With more consumers turning to over-the-top services, such as on-demand video and messaging, analysts expect increasing ad dollars to go…
During Q2 2016, internet marketing budgets grew by 10.9% lengthening the current period of expansion to seven consecutive years, according to the…
Discussion has been prominent about the impact of Brexit on the digital advertising industry, since Britain chose to leave the…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…