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Media Spend Archives - Page 17 of 58 - ExchangeWire.com

Media Spend

Publishers See Rise in Programmatic Partnerships; Brands Need to Leverage FOMO

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

APAC Publishers Losing Sight of Their Business

Struggling to evolve into a more agile model based on impressions, publishers in Asia-Pacific have farmed out the responsibility of…

10 years ago

Boost in E-commerce Sales for Back-to-School Season; Women Working in STEM Need More Incentives

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

Asian Consumers Show Varying Engagement Preference; Tencent to Track Campaigns With AppsFlyer

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago

TubeMogul: China Marketers Misguided by Local DSP Players

With DSPs in China wearing multiple hats and operating key functions across the ad stack, local brands often end up…

10 years ago

The Trade Desk Files for IPO; New Anti-Fraud Certification from JICWEBS

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: The Trade…

10 years ago

Chinese Investors Acquire Media.net for £687m; AU Online Ad Spend Hits £3.9bn

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago

Five Common Pitfalls APAC Brands Make in Programmatic

While programmatic adoption in Asia-Pacific has yet to reach the same level of maturity as other regions, this gap has…

10 years ago

Pinterest Video Ads; Lotame Unlocks Data

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Pinterest launches…

10 years ago

Adform Inks Partnership with India in Sight; AdAsia Launches Video Network & Production Services

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago