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Media Spend Archives - Page 15 of 58 - ExchangeWire.com

Media Spend

Publishers on Programmatic in Finland

According to statistics from earlier this year, programmatic advertising is really taking off in Finland. Looking at ad sales from…

9 years ago

Brands Must Think Mobile-First to Tap Asia’s Growing User Base; AANA Unveils Guidelines for Media Contracts

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Mobile Programmatic Growing but APAC Ecosystem Still Falls Short

Mobile programmatic adoption appears to be growing in Asia-Pacific; but the region is still struggling to cope with an infrastructure…

9 years ago

AT&T Buys Time Warner; Criteo Launch Predictive Search

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AT&T acquire…

9 years ago

Cross-Screen Campaigns Critical for Asian Marketers; Alibaba Expected to Grab 10.9% of Global Mobile Ads

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Naspers Sells Allegro; Armis.Tech Launches in France

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Naspers sells…

9 years ago

ATS Tokyo Puts Focus on Quality & Ad Engagement

Japan's ad tech community need to redirect their focus on improving the quality of ad delivery as well as user…

9 years ago

AU Sees Increased Use of Ad Viewability; Mobile Preferred in APAC Path to Purchase

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

DACH: Neuer Geschäftsführer für Unruly Deutschland; Adventori startet in Frankfurt

ExchangeWire bündelt ab sofort die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Neuer…

9 years ago

Less Ad Fraud in UK; SpotX / Vemba Partnership

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Less ad fraud…

9 years ago