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Media Spend Archives - Page 13 of 58 - ExchangeWire.com

Media Spend

Dentsu Unveil Measures Against Future Misreporting; AU OOH Revenue Grows 15.8%

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

BVDW kritisiert E-Privacy-Verordnung der EU; TabMo und adsquare kooperieren

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: BVDW kritisiert EU Kommissions…

9 years ago

Singapore Economic Board Sign O&M Deal; Local Manufacturers Lead China Mobile Phone Ad Spend

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Booming Digital Ad Spend; Millennials & Males Lead the Way with Online Video

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

9 years ago

Indonesia & India to Drive APAC Ad Spend; Smaato Eye China Growth from Spearhead Acquisition

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

China Must Work on Trust & Transparency in 2017

For China's ad tech industry, the pressing new year resolution for 2017 appears to be building trust and transparency in…

9 years ago

Indian Marketers Not Investing Enough to Make Programmatic Work

Advertisers in India are unwilling to try new tools and set aside sufficient budget in programmatic, which may prevent them…

9 years ago

Methbot controversy; Native Advertising Grows Rapidly

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Methbot controversy;…

9 years ago

Singapore Retailers Need Contextual Marketing; IAB AU Set Viewability Benchmarks

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Traditional APAC Publishers Have No Choice But Go Programmatic

Hesitant to change the way they traditionally sell media, publishers in Asia-Pacific lag behind other regions in adopting programmatic. They…

9 years ago