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Media Spend Archives - Page 12 of 58 - ExchangeWire.com

Media Spend

Most Marketers Want to Alter Attribution Model; Japan Ad Spend Hit £44.88bn

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

APAC Marketers Still Struggling with Disjointed Customer Touchpoints; Australia See Early Dip in Agency Bookings

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

Video Marketing Poised for APAC Growth, But Marketers Need to Help Fight Fraud

In this industry byliner, SelectMedia's CEO and founder, Sagi Gordon, discusses the growth of video marketing in Asia-Pacific and urges…

8 years ago

Singapore Millennials Seek Personal Recognition from Retail Brands; Australia Tune into Programmatic Audio Growth

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

Five Tips to Help APAC Publishers Succeed with Programmatic Video Ads

It can sometimes be tricky to manoeuvre the realm of programmatic video, especially for publishers in Asia-Pacific that may be…

8 years ago

Despite Brexit, Ad Spend Keeps Growing, But Companies Must Still Future-Proof Themselves

If the daily headlines serve as a snapshot of the current economic and political landscape, one could be forgiven for…

8 years ago

SEA Markets See Disparate Digital Ad Spend; China Bank Brands More Valuable Than US Peers

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

UK Ad Spend Grew 4.2% in Q3 2016 Despite Brexit Vote

On 31 January, the Q3 2016 AA/WARC Expenditure Report results were published, showing a rise of 4.2% in UK ad…

8 years ago

Fragmentation & Lack of Scale Plague Data Collection in APAC

Asia-Pacific comprise many different countries and markets, resulting in multiple data inputs and a fragmented publisher community. This has made…

8 years ago

Facebook Test Messenger Ads in TH & AU; China See Lower Search Ads Growth

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago
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