AU Online Ad Spend Up 7.2%; Singapore Tourism Tap Tencent Ad Platforms

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

• Ad Tech

Unlockd Secure £17.9m for Asian Expansion; Havas Acquire Indian Wellness Ad Agency

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

AU Agencies Want Programmatic Trust; SEA Advertisers Concern Over Lack of Programmatic Processes

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

• Google

Break Out of the Walled Garden

One of the most striking differences between the development of the desktop web and the mobile web is the insularity…

• Publisher

It’s Time to Share the Wealth As the Digital Economy Soars

Digital advertising is going from strength to strength; but there is tension in the industry over the continued dominance of…

Why Affectv’s Success Wasn’t Affected by the Limitations of Traditional Lenders

In today’s fast-moving world of digital media, being a leader in predictive marketing doesn’t make securing bank credit lines any…

Baidu Among Top 5 Global Media Owners; Digital Ads to Outpace TV in HK & TW

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

• Data

APAC Brands Need More Than Data in Data-Driven Marketing

It may seem paradoxical, but data alone is not sufficient for Asia-Pacific marketers to ensure their data-driven campaigns will be…

AA/WARC Expenditure Report Shows UK Ad Spend Maintains Strength: Experts Comment

The Advertising Association/WARC Expenditure Report released this week (25 April, 2017) highlights the steady growth of advertising spend in the…

APAC Firms Rank Brand Damage a Top Risk; China & Japan to Fuel Luxury Ad Spend

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…