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Media Spend Archives - ExchangeWire.com

Media Spend

Adform Campaign Planner Launch Generates Significant Online Engagement

Adform, the most powerful and safe media buying platform built for game changers, celebrates today (May 12th, 2025) the results…

4 days ago

The Modern Media Planner Buyer – From Old School to Future Resilient

In this op-ed, Vince Niou of Skeleton Key looks at the role of the modern media planner buyer, and how…

7 months ago

Omnicom Reports 5.2% Organic Growth in Q2; UK Amazon Prime Day Sales Hit Record £633m; Labour to Establish AI Regulation

On today’s news digest: Omnicom Reports 5.2% Organic Growth in Q2; UK Amazon Prime Day Sales Hit Record £633m; Labour…

10 months ago

Kevel Announces Retail Media Cloud™ Ushering in the Age of Differentiation for Retail Media Networks

Kevel, the API-led ad-serving company, is announcing its new solution: the Kevel Retail Media Cloud™ to deepen its retail media…

1 year ago

Striking the Balance: Agencies’ Mastery of Creativity and Data-Driven Tactics

How do agencies maintain an effective balance between creativity and data-driven strategies? We hear from Emily Hart, digital director at…

1 year ago

Essential Viewing: Is CTV 2024’s Must-Have for Media Planners?

With 'Future of TV' being one of our key industry pillars in 2024, we explore why CTV is the hottest…

1 year ago

Yahoo Advertising To Launch Yahoo Backstage, Enabling a Direct Path to Premium Publisher Inventory

Yahoo Advertising has announced it will launch Yahoo Backstage, a new offering that will provide Yahoo DSP advertisers with a…

2 years ago

Scibids Launches AI Insights Solution in Partnership with Tinuiti

Scibids, the global leader in artificial intelligence (AI) for digital marketing, today (June 14th, 2023) announces the launch of Scibids…

2 years ago

Guardian Partners with IAS to Surpass Singapore’s Media Quality Benchmarks Across Live Campaigns

Integral Ad Science (IAS), a global leader in digital media quality, published a case study in Singapore with Guardian Health…

2 years ago

Anzu Granted Patent for Advanced Ad Tracking Tech to Measure Viewability in 3D Environments

The global in-game advertising platform, Anzu.io, has been granted a patent for its ad tracking technology which measures viewability in…

2 years ago