Custom home page

• DoubleVerify Exposes ‘ViperBot’ a New Global Fraud Scheme Attempting to Defraud Advertisers of Over USD$8M Each Month

  4 years ago News

  

  The two most popular channels for advertisers – connected TV and mobile – are affected, with fraudsters stripping measurement provider tags and redirecting them to avoid detection DoubleVerify ("DV"), (NYSE: DV), a leading software platform for digital media measurement, data, and [...]

• Anzu & Oracle Moat Enable First-To-Market Viewability Measurement for In-Game Ads

  4 years ago News

  

  Anzu.io, the world’s most advanced in-game advertising platform, and Oracle Moat, part of Oracle Advertising and Customer Experience (CX), today announced first-to-market viewability measurement for in-game ads. This means advertisers working with Anzu have access to third-party viewability verifications and [...]

• Online Safety Bill Threatens Prison for Social Media Execs; HSBC Enters The Sandbox’s Metaverse

  4 years ago News

  

  In today's ExchangeWire news digest; the UK government reveals an amended Online Safety Bill to clamp down on harmful online content; HSBC confirm entry to The Sandbox metaverse; and Nielsen face legal action over allegations of misrepresenting data.   Online Safety Bill [...]

• Lucid & Adelaide Prove Attention Metrics Drive Better Brand Outcomes Than Traditional Metrics

  4 years ago News

  

  Lucid®, a leading provider in programmatic research technology, and Adelaide, a leader in the field of evidence-based media quality measurement, have partnered to help advertisers quantify the impact of attention metrics on upper-funnel brand lift KPIs. Incorporating Lucid’s media measurement solution, [...]

• Yieldmo Announces New Global Publisher Partnerships and Expands European Presence with Senior Hires

  4 years ago News

  

  Yieldmo, a leading technology company, has announced several new high profile publisher partnerships with MailOnline, Reach, and The Telegraph. In addition, it has appointed John Tigg as general manager, International, Guy Jackson, as UK commercial director – both based in the [...]

• Retail Media: The What & The Why

  4 years ago News

  

  Retail media is one of the most talked about emerging areas within the media and marketing industries. For those yet to be introduced to the space, retail media describes advertising sold within digital properties in which products or services are also [...]

• Disney Open Data Platform to Horizon Media; South Korea Pledge ₩223.7 Billion for Metaverse

  4 years ago News

  

  In today's ExchangeWire news digest: Disney strike a deal with Horizon Media to open their data platform for brand measurement; South Korea pledge ₩223.7bn (£139m) to developing a national Metaverse; and ITV launch the UK's first AVOD/SVOD platform, ITVX.    Disney open [...]

• The Future of Measurement: Q&A with Eoin O'Neill, Chief Technical Officer, Tug

  4 years ago News

  

  In this exclusive Q&A, Eoin O'Neill, chief technical officer at Tug, talks to ExchangeWire about the changes taking place in digital marketing measurement and what advertisers can do to adapt to these.   How do you see digital marketing measurement changing in [...]

• LiveRamp Collaborates with Adobe to Enable Omnichannel People-Based Targeting & Measurement

  4 years ago News

  

  LiveRamp, the leading data connectivity platform, has announced that Adobe Advertising Cloud now supports RampID™ across channels, including desktop display, desktop video, mobile web, mobile in-app, connected TV (CTV), native, and audio. As a result, advertisers can unlock people-based audience targeting, [...]

• Global Attention Platform Amplified Intelligence Expands Into EMEA With New UK Office

  4 years ago News

  

  Global attention measurement platform Amplified Intelligence is expanding into the UK.  The Adelaide-based company – a global leader in the research and measurement of online human attention – is opening a new regional HQ in London, and has appointed Unruly’s global [...]

Warning: include(partials/pager.php): Failed to open stream: No such file or directory in /app/wp-content/themes/ew-com/index.php on line 98

Warning: include(): Failed opening 'partials/pager.php' for inclusion (include_path='.:/usr/local/lib/php') in /app/wp-content/themes/ew-com/index.php on line 98