Custom home page

• Yahoo Partners with Samba TV for Advanced TV solution, Enhancing Targeting & Measurement

  3 years ago News

  

  Yahoo announced a strategic partnership with Samba TV, the global leader in TV data and analytics, to provide advertisers with a holistic advanced TV solution to enhance omni-screen campaign targeting and measurement within the Yahoo DSP for the first time [...]

• The Value of Attention in Ad Tech's New Era – Q&A with Gregor Smith, SmartFrame

  3 years ago News

  

  Ahead of ATS London 2023, Gregor Smith, global advertising sales director, SmartFrame, outlines the importance of attention in a privacy-first world, the challenges around measuring this valuable currency, and how the emergence of new technologies will impact its application. What are [...]

• The Big Picture: Measurement in CTV

  3 years ago News

  

  CTV is booming: consumption is at an all-time high and over the course of recent years, consumers have increasingly embraced connected TV over traditional linear TV. Despite damning headlines of consumers abandoning their subscriptions to cut costs within a gloomy [...]

• Zefr Takes Stance Against Climate Misinformation by Joining Ad Net Zero & Partnering with Cedara

  3 years ago News

  

  Zefr, the global leader in brand suitability targeting and measurement for walled gardens, joins Ad Net Zero, a cross-industry initiative aimed at reducing emissions from advertising operations and driving sustainable behaviour change in the industry. As part of Ad Net [...]

• Why the Future of Ad Measurement Will be Attention-First

  3 years ago News

  

  In this exclusive byline ahead of ATS Madrid 2023, Carlos Risco, senior client success manager, Lumen, discusses how attention is shaping the future of ad measurement. We live in a world where there are distractions and entertainment everywhere. As soon as you [...]

• Lumen Releases Report from PwC on the ROI of Attention Technology

  3 years ago News

  

  Lumen Research, the leading technology provider, has released a report from PwC that reviews the Lumen Attention Measurement Platform (LAMP) - making it the first attention technology product to be assessed by PwC. From June 2022 to October 2022, PwC conducted [...]

• Federal Court Favours Apple in Epic Games Antitrust Case; Netflix to Invest USD$2.5bn in South Korea

  3 years ago News

  

  In today's ExchangeWire news digest: a federal court sides with Apple against Epic Games's claims of anticompetitive practices; Netflix commits to a multi-billion dollar investment in South Korea; and Nielsen states it will not join the recently formed JIC due [...]

• IMPACT+ & Scibids Partner to Reduce the Environmental Impact of Programmatic Online Advertising Campaigns

  3 years ago News

  

  IMPACT+, the pioneer in measuring the carbon footprint of digital advertising campaigns, and Scibids, a leader in artificial intelligence (AI) applied to media buying, have announced a partnership to reduce the environmental impact of digital campaigns purchased via programmatic advertising [...]

• Lumen Research & TVision Announce Global Partnership for Advanced Attention-First Measurement & Media Buying

  3 years ago News

  

  Lumen Research, the global attention technology company, recently announced a new partnership with TVision, the leading solution for CTV and linear TV attention measurement, to integrate TV and CTV attention metrics with the Lumen attention measurement platform and optimise media [...]

• Amplified Intelligence Unveils Omni-Channel Global Human Attention Measurement Tag

  3 years ago News

  

  Amplified Intelligence, the world’s most rigorous attention measurement company, has announced the global launch of its new campaign evaluation tool, attentionPROVE®. Live across several markets – including the US, Canada, Australia, UK, Ireland, France, Germany, Poland, Sweden, Denmark, and Dubai [...]

Warning: include(partials/pager.php): Failed to open stream: No such file or directory in /app/wp-content/themes/ew-com/index.php on line 98

Warning: include(): Failed opening 'partials/pager.php' for inclusion (include_path='.:/usr/local/lib/php') in /app/wp-content/themes/ew-com/index.php on line 98