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• Teads Enhances Campaign Performance with First to Market Attention Measurement Integration in Teads Ad Manager

  3 years ago News

  

  Teads, the global media platform, has announced the release of attention metrics in Teads Ad Manager (TAM), its dynamic programmatic buying platform. This integration makes Teads the first platform to embed Lumen’s attention measurement natively and gives clients the ability [...]

• DoubleVerify Extends Media Quality Authentication to Meta Reels

  3 years ago News

  

  DoubleVerify, a leading software platform for digital media measurement, data and analytics, today (22nd June 2023) announced an expansion of its quality solutions with Meta to enable media measurement and help maximise advertiser performance on Facebook and Instagram Reels. This [...]

• IAS Expands Meta Partnership; Rolls Out Ad Measurement Tools for Facebook and Instagram Reels

  3 years ago News

  

  Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimisation platform, today (20th June) announced that it has rolled out ad measurement tools for Meta’s Facebook and Instagram Reels videos. Expanding a partnership that began in 2016, IAS will [...]

• DoubleVerify and Scibids Unveil Industry-First AI-Powered Attention Solution for Advertisers: DV Algorithmic Optimizer

  3 years ago News

  

  DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, announced the launch of DV Algorithmic Optimizer, an exclusive cutting-edge measurement and optimisation offering with Scibids, the global leader in artificial intelligence (AI) for digital marketing. [...]

• Adelaide Unveils Cutting-Edge Solutions for Streamlined Attention Measurement and Activation with Adobe

  3 years ago News

  

  Starting today (20th June), advertisers have the power to seamlessly measure and optimise programmatic campaigns using outcome-driven attention metrics. Adelaide has partnered with Adobe Advertising, the industry’s first end-to-end, independent platform for managing connected advertising across marketing and advertising customer [...]

• IAS Announces Next-Generation Quality Attention Measurement Product

  3 years ago News

  

  Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimisation platform, announced the launch of its Quality Attention post-bid measurement product. Quality Attention combines IAS’s unique access to more than 280 billion daily digital interactions with rigorous attention [...]

• Havas Media Network Partners With Adelaide in North America to Build Industry-First Meaningful Ad Unit (MAU)

  3 years ago News

  

  Havas Media North America and Adelaide, the leader in the attention-based media quality measurement field, announced the launch of the meaningful ad unit (MAU), an industry-first proprietary metric to be utilised for its US clients. Havas Media will integrate the [...]

• IAS Expands TikTok Partnership for Brand Safety Measurement to 23 New Markets

  3 years ago News

  

  Integral Ad Science, a global leader in digital media quality, today (June 14th, 2023) announced a significant expansion with TikTok, bringing its industry-leading Total Media Quality brand safety and suitability measurement product to advertisers in 30 new markets. This expansion further [...]

• Brand Metrics Partners with XITE to Develop World-First CTV Measurement Solution

  3 years ago News

  

  Global technology company Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has developed a pioneering partnership with music video streaming service XITE to pioneer a world-first CTV measurement solution. Brand Metrics will apply its measurement methodology [...]

• Adnami Outlines New Metrics for The Measurement of Attention in High Impact Advertising

  3 years ago News

  

  Ad tech company Adnami enables media buyers to evaluate the buying of high impact advertising with proprietary predictive attention measurement technology. Born out of the lack of consistency and efficiency in measuring high impact, Adnami has stepped in to deliver [...]

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