Dom Kozak, head of programmatic, JCDecaux UK, delves into all things programmatic DOOH and attention, including metrics associated with pDOOH,…
"As the industry grapples with so much uncertainty around identity, it’s vital for advertisers and publishers to 'own' their attention…
An Uber Eats campaign that warns about the dangers of running out of treats on Halloween night is the scariest…
Sharethrough, one of the top global independent omnichannel ad exchanges, announced the launch of the Net Zero Publisher Programme. Developed…
Boasting a global audience close to two billion, CTV has surged in popularity in recent years, fundamentally altering content consumption…
IMPACT+, a global pioneer in helping marketers measure and reduce the environmental impact of their digital ad campaigns, has hired…
Integral Ad Science, a leading global media measurement and optimisation platform, announced a new Made for Advertising (MFA) AI-driven site…
The carbon intelligence platform, Cedara, has today (October 12th, 2023) announced the launch of its Reduction Marketplace, which enables companies…
Ahead of his appearance at ExchangeWireLIVE Attention Event next month, Adelaide's founder & CEO, Marc Guldimann, talks about all things…
Ogury, le leader mondial de la publicité personnifiée, permet aux annonceurs d’optimiser leurs campagnes sur le KPI de l’attention grâce…