Measurement

IAS Announces First Attention Product to Unify Media Quality & Eye-Tracking

Integral Ad Science, a leading global media measurement and optimisation platform, today (January 4th, 2024) announced the general availability of…

2 years ago

Google’s Tracking Protection Feature to Come Into Effect in Less than 2 Weeks; YouTube’s New Ad Measurement Plans Delayed; Google to Pay Antitrust Settlement

On today’s ExchangeWire Stack: Google’s Tracking Protection Feature to Come Into Effect in Less than 2 Weeks; YouTube’s New Ad…

2 years ago

AudienceProject & Microsoft strike ad measurement deal; Boots to launch AI personal shopper; YouTube delays co-viewing ad measurement plans

On today’s ExchangeWire digest: AudienceProject & Microsoft strike ad measurement deal; Boots to launch AI personal shopper; YouTube delays co-viewing…

2 years ago

DoubleVerify Expands Brand Safety & Suitability Measurement to YouTube Shorts

DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, today (December 12th, 2023) announced the expansion…

2 years ago

New Pepsi Research Finds Brand Size Shapes How Passive & Active Attention Drives Outcomes

Amplified Intelligence, the most trusted source for accurate attention measurement, has announced its new partnership with PepsiCo Europe and shared…

2 years ago

X sues watchdog group Media Matters; Spotify skirts Android app store fees with secret Google deal; ITV launches new outcome measurement tool

In today’s ExchangeWire digest: X sues watchdog group Media Matters; Spotify skirts Android app store fees with secret Google deal;…

2 years ago

DoubleVerify Announces Strategic Hires to Accelerate EMEA Growth

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announces significant expansion across EMEA, including new senior…

2 years ago

Adelaide Launches Dynamic Certification Programme to Help Media Professionals Navigate the Nuances of Attention Metrics

Adelaide, the leader in attention-based media quality measurement, has announced the launch of AU University, a free certification programme designed…

2 years ago

Clinch Expands Integration with LiveRamp, Empowering Advertisers to Understand Their Creative’s Influence on Offline Events

Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform, announced…

2 years ago

Cedara Partners with SRI and Alliance Digitale to Offer Standardised Media Carbon Measurement for the Industry

Today (November 7, 2023), Cedara, The Carbon Intelligence Platform, is proud to announce the adoption of the SRI framework produced…

2 years ago