Today, (February 29th, 2024) IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, published the…
Today (February 28th, 2024), Lumen Research, the global attention technology company, announced the industry-first patent for an end-to-end eye-tracking data…
DoubleVerify, a leading software platform for digital media measurement, data and analytics, today (14th February, 2024) announced the launch of…
Adelaide, the industry leader in attention-based media quality measurement, has announced a partnership with Unwind Media, a leading developer of…
Today's digital marketer has more tools available to measure advertising campaigns than ever before. But ultimately, what should matter most…
Adelaide, the leader in attention-based media quality measurement, announces the release of its 2024 Outcomes Guide, a library of success…
Integral Ad Science, a leading global media measurement and optimisation platform, today (January 18th, 2024) announced business expansion in four…
DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, today (January 17th, 2024) announced the expansion…
As the digital advertising landscape evolves, a critical question arises: Can Google's Privacy Sandbox truly balance the competing demands of…
Adelaide, the leader in attention-based media quality measurement, is thrilled to announce the expansion of its Board of Advisors with…