Measurement

Brand Metrics Extends Brand Lift Measurement Into CTV with Paramount ANZ

Global technology company Brand Metrics, which works with publishers and broadcasters to demonstrate the effectiveness of digital advertising, is excited…

1 year ago

Adelaide Welcomes Harmon Lyons as Chief Business Officer Amid Growing Demand

Adelaide, the leader in attention-based media quality measurement, expands its leadership team by welcoming Harmon Lyons as chief business officer.…

1 year ago

Google Considers Charging for AI-Powered Search; New York Times to Adopt External Attention Measurement Metric; Nvidia and Indosat to Build $200m AI Centre

On today’s news digest: Google Considers Charging for AI-Powered Search; The New York Times to Adopt External Attention Measurement Metric;…

1 year ago

EMARKETER Selects Adelaide as the First Attention Measurement Company to Enrich Its Platform with Attention Metrics

Adelaide, the industry leader in attention-based media quality measurement, has been selected by EMARKETER to supply attention benchmarks to its…

1 year ago

IAS Earns MRC Accreditation for Integrated Third-Party Calculation & Reporting of YouTube Video Viewability

Integral Ad Science, a leading global media measurement and optimisation platform, today (March 21st, 2024) announced it has earned accreditation…

1 year ago

Long-Time Media Research Veteran Josh Chasin Joins Adelaide’s Esteemed Board of Advisors

Adelaide, the leader in attention-based media quality measurement, proudly welcomes Josh Chasin to its board of advisors. A renowned figure…

1 year ago

Striking the Balance: Agencies’ Mastery of Creativity and Data-Driven Tactics

How do agencies maintain an effective balance between creativity and data-driven strategies? We hear from Emily Hart, digital director at…

1 year ago

Captify & Samba TV Launch Australia’s First Search & TV Measurement Solution

Captify Australia, the leading search intelligence platform for the open web, and Samba TV, the leading provider of TV technology…

1 year ago

Clinch Unveils Unique CTV Creative Performance Insights

Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform, today…

1 year ago

Samsung Ads Joins ISBA’s Origin as Founding CTV Member

Samsung Ads, the advertising division of Samsung Electronics, today (March 13th, 2024) announces it has joined Origin, the UK cross…

1 year ago