Despite being the largest advertising market in Europe by total ad spend, Germany’s media business is still widely regarded as…
OpenX has overtaken Google as the most trusted inventory source, according to figures released this week, as the latter of…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
Data is fuelling the marketing industry’s shift from labour-intensive manual booking to more dynamic automated processes (in theory at least),…
Put off by the lack of needed skills to support new technology, such as programmatic, most marketers in Southeast Asia…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
WPP consultancy, Gain Theory, launched this month to help marketing and insight professionals with the challenges they are increasingly facing…
Ben Plomion, Chango*, VP, marketing, assesses the prospect of programmatic video ads unseating linear TV spots as marketers' tool of…
The era of 'big data' is now upon us, but how can we turn masses of datasets into actionable insights…
Denmark-based Adform has established itself as one of the leading European ad tech firms on the market, with the company…