Measurement

LoopMe Announces the Launch of its Audience & Measurement Platform

LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, announced the launch of its…

1 year ago

Spotify Introduces In-House Creative Agency; Pinterest Launches Ad Labs; ANA Spins Off Cross-Media Measurement Solution Division

On today’s news digest: Spotify Introduces In-House Creative Agency; Pinterest Launches Ad Labs; ANA Spins Off Cross-Media Measurement Solution Division …

1 year ago

Adsquare Announces Partnership with billups for Privacy-Compliant OOH Planning & Measurement

Adsquare, a leading Location Intelligence Platform, has announced a new partnership with billups, a global out-of-home (OOH) managed services agency…

1 year ago

Revolutionising CTV Advertising: GumGum’s In-Video Units Yield 30% Higher Attention Rate than Traditional Ads

GumGum, a contextual-first, global digital advertising platform, in partnership with TVision, the company measuring every second of TV and CTV…

1 year ago

Amplified Intelligence Launches New Self-Serve Measurement Tool

Amplified Intelligence, the most trusted source for accurate attention measurement, has today (15th May, 2024) debuted a new self-service iteration…

1 year ago

Adelaide Expands Adelaide for Publishers with Advanced Audio Capabilities, Welcoming Major Audio Partners

Adelaide, the leader in attention-based media quality measurement, announces the expansion of Adelaide for Publishers (AFP) with new features for…

1 year ago

Adform and VIOOH Grow Partnership to Power DOOH Performance and Measurement Globally

Adform, the most powerful and safe media buying platform built for game changers, today (8th May, 2024) announces its growing…

1 year ago

IAB Europe Releases Final European Retail Media Measurement Standards

Today (April 25th, 2024), IAB Europe has published the final version of the Retail Media Measurement Standards for Europe to…

1 year ago

Nano Partners with Circana to Enhance ID-Free Targeting Solution for CPG Advertisers

Nano Interactive, leader in ID-free targeting solutions, has launched a partnership with Circana, the leading advisor on consumer behaviour. The…

1 year ago

Zefr & TikTok Expand Brand Safety & Suitability Measurement Through Advanced Controls for Global Advertisers

Zefr, the leader in brand suitability, targeting, and measurement within walled garden environments, announced a significant expansion of its brand…

1 year ago