With consumers generating more data than ever before, particularly through mobile devices, more marketers in Asia-Pacific are tapping big data…
Viewability is the topic that refuses to go away. Despite automation and standardisation, discrepancies are still vast. In this piece,…
In this week’s LATAM RoundUp: Ve Interactive reveals numbers and plans for their operations in Brazil, with 15 new hires…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
A real change is at hand when it comes to understanding mobile audiences, and we’re only really beginning to understand…
An insufficient ad budget for a vast region, inadequate support from industry players, and a media buying system that has…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Following a survey that found Singapore to be severely lacking in effective ad metrics, IAB's local chapter has called on…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Programmatic display ad spend (desktop and mobile) is a $9 billion market that is expanding at almost 30% a year.…