What do marketers have to consider when buying data, modelling audience segments, and selecting the right platform? In this piece on…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Strong quarters…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: EU approves…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Attribution: a word that has different definitions across the industry and can mean all things to all people, or simply…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Frustration over walled gardens appears to be an increasingly global phenomenon, with advertisers in China among a growing number perplexed…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: RTL Mediengruppe…
The way in which audiences are profiled and defined across advertising channels stems back from a legacy within traditional media;…