ExchangeWire bündelt ab sofort die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Facebook…
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Naspers sells…
Japan's ad tech community need to redirect their focus on improving the quality of ad delivery as well as user…
How do neuroscience and advertising connect? Following her attendance at Adweek NYC, Celine Saturnino, head of media operations, Total Media writes…
Imagine you are an account manager looking through an end-of-campaign report: 95% viewable, 70% completion rate, 60% audibility, 5% click-through…
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Less ad fraud…
Today (14 October), ad verification company DoubleVerify are announcing further European expansion with the appointment of Steve Brown, managing director EMEA, to…
Delivering a seamless, personalised customer experience requires brands to be able to see beyond the boundaries of single channels to…
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AppNexus gets funded…
The future of measurement is the adoption of a universal user token. A blunt, yet nonetheless accurate, statement that seems…