Measurement

Facebook Retires Atlas; INVIDI Acquired by AT&T, DISH & WPP

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook shutters…

9 years ago

Facebook Updates Metrics & Reporting; LiveRamp Buys Arbor and Circulate

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook updates…

9 years ago

Real-Time Media Buying is Just the Tip of the Programmatic Iceberg

Programmatic advertising is still not used to its full potential. In this piece, Chris Le May (pictured below), SVP and MD Europe…

9 years ago

Act Smarter to Win in a World of Reduced Visibility

A growing number of advertisers and their agencies are looking for 100% guaranteed viewability, as latest research confirms millions of…

9 years ago

Adobe Buys TubeMogul; Digital Video Advertising Strategies are Maturing

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: TubeMogul bought…

9 years ago

Partnerschaft zwischen Outbrain und Spiegel; Adjust expandiert in USA

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Outbrain schließt weitere…

9 years ago

Discrepancies in Facebook Tracking; Digital Habits of US Voters

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

9 years ago

AT&T Buys Time Warner; Criteo Launch Predictive Search

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AT&T acquire…

9 years ago

Cross-Screen Campaigns Critical for Asian Marketers; Alibaba Expected to Grab 10.9% of Global Mobile Ads

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Independent Measurement is Critical for Advertiser Confidence: Q&A with Imran Khan, xAd

Digital attribution implemented and utilised successfully is oft talked about, yet seldom seen. Are we, as an industry, starting to…

9 years ago