Constant benchmarking, improving the quality of data collection, and connecting the dots will be essential in driving the adoption of…
Brands need to bring their focus back to the basics in 2017 and invest more effort in creating mobile ads…
For China's ad tech industry, the pressing new year resolution for 2017 appears to be building trust and transparency in…
Data may be touted as the new oil, but marketers in Asia-Pacific have yet to even take the first step…
Following Integral Ad Science's recent announcement that it will open source its mobile verification software development kit (SDK) for media quality measurement,…
2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
Cross-device tracking and attribution has been a problem for marketers ever since smartphone and tablet use became mainstream. The conundrum…
Compared to other regions, marketers in Asia-Pacific need to deal with more complexity in order to communicate with their audience…
Marketers in Asia-Pacific are finding it tough to place complete trust in programmatic due to the lack of data, which…