Adnami, a leading provider of attention-first ad tech solutions, is proud to announce the launch of Sonar; its cutting-edge attention…
Michael Hanbury-Williams, recently appointed UK Managing Director at Greenbids, discusses how the ad industry's obsession with measuring carbon emissions has…
Adelaide, the leader in attention-based media quality measurement, has secured an additional $1.4m (£1.079m)in a seed-extension round led by Aperiam…
In this op-ed, Tingyan Han of Skeleton Key lays out the power of incrementality, and why last-click marketers need to…
On today’s news digest: Two in Three Media Buyers Cite Measurement Issues; UK Watchdog to Investigate Microsoft; BBC & ITV…
Adelaide, the leader in attention-based media quality measurement, is thrilled to announce the appointment of Claire Browne as its fractional…
Esportal, a premier platform for competitive gaming, proudly announces its groundbreaking partnership with Brand Metrics, marking a significant milestone in…
Viant Technology Inc., a leading advertising technology company, today (June 25th, 2025) announced a strategic integration with the Carbon Intelligence…
In our highly saturated digital world, catching and keeping consumer attention is key. We explore the benefits of measuring attention,…
Amplified Intelligence, the most trusted source for accurate attention measurement, has today (June 18th, 2024) announced the addition of an…