Since 2014, DigiTrust have been encouraging publishers and ad tech platforms to get involved and become part of an industry measurement…
Consumers in Southeast Asia have taken to video somewhat differently from their global counterparts; so marketers need to tune into…
So, programmatic has garnered growing interest from marketers in this region, but how should they begin their journey and are…
The advertising world today is still running on old models that need to evolve with technological advancements, so marketers finally…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
What is a cost-per-second buying model and what value can time-based buying offer an advertiser? ExchangeWire speak with Paul Kelly…
On 21 February, Google announced on the Google Agency Blog that they are to build trust and increase transparency using…
Asia-Pacific comprise many different countries and markets, resulting in multiple data inputs and a fragmented publisher community. This has made…
With brands in Asia-Pacific still getting accustomed to the digital era, the lack of understanding is pushing them towards low-hanging…
With consumers in India losing patience and turning to ad-blocking tools, the ad tech community will need to look for…